Who is Evado PR?
We are a full service public relations company based in Seattle, WA
Over 35 years of experience and a dedication to staying connected, current and relevant.
Evado PR was founded in 2009 by Heather Jensvold and Lauren Fior McCaffrey with a goal of helping businesses achieve results through honesty, trust and transparency. We are proud to have helped dozens of local and national businesses earn new clients, build trust, and develop communications plans that resonate.
As your public relations partner we are diligent in our efforts to successfully achieve client goals through earned media coverage, strategic positioning, social media, and events.
Meet the Team
Heather Jensvold, Partner
Heather’s focus and commitment comes through in all she does. A seasoned public relations practitioner, her successful strategies and media relations have served diverse client sets: Restaurants, agriculture, tourism, chef brands, hotel, nightlife, beverage, sports and entertainment. Her public relations approach continually evolves, as do her other areas of expertise including social media, partnership-building, and brand refinement.
Through her trusted counsel, Heather supports regional startups, corporate brands, and chef development to tailor successful PR campaigns, longstanding media relationships, pitching tactics, strategic marketing plans, and engaging social media and influencers. She has landed her clients hundreds of local and national placements in outlets including Bon Appétit, Food & Wine, Sunset, The Wall Street Journal, Seattle Met, Seattle Times’ Pacific Northwest Magazine, and broadcast segments on Food Network, Fine Living Network, and regional network affiliates.
Heather’s commitment has benefited such clients as Washington Asparagus, Shiro’s Sushi, Eden Hill Restaurant, Seattle Restaurant Week, Sorrento Hotel, Oki Golf, Kimpton Hotels & Restaurants, Washington Blueberries, Monterey County CVB, Michael Mina’s RN74, Pike & Western Wine Shop, and as representation for James Beard Award Winning chefs Maria Hines (Tilth, Agrodolce) and Jason Wilson (The Lakehouse, Miller’s Guild and Crush).
Prior to establishing Evado PR in 2009, Heather served as vice president at a Seattle-based PR agency, growing its restaurant division and expanding the agency’s media relationships, services and client base.
When she’s not working with clients or media, Heather most enjoys family time with her kids, as well as visiting extended family in Hawaii and hiking with her beloved Rhodesian Ridgebacks. She expands her appreciation for good food by traversing the areas dining scene and gardening, while also making time to practice yoga.
Lauren Fior McCaffrey, Partner
Lauren’s favorite part of working in public relations is the amazing opportunity she has to inform media and consumers about our city’s most exciting news and happenings. She’s had the opportunity to put her creative and strategic PR skills to good use in the local hospitality industry working with restaurants, retail, food products, hotels and fashion and beauty sectors for the last 16 years. Lauren enjoys working with clients who she shares a passion with and enjoys building winning campaigns to ensure their success. She is an organized and driven person who accounts for every last detail when planning a media or marketing campaign.
Lauren has also honed her skills through strategic event planning and execution to ensure a quality event for her clients that targets the appropriate audience and drives business and awareness. In addition, Lauren has extensive work with national trade shows and has helped her clients achieve increased sales through her outreach.
Lauren’s clients have been featured in Food & Wine, Bon Appetit, The New York Times, O The Oprah Magazine, Everyday with Rachael Ray, USA Today, People Magazine, Sunset Magazine and many more. Some of her clients have included: Ray’s Boathouse, Cafe Flora, Audi Seattle, The Herbfarm, Morton’s The Steakhouse, Washington State Fruit Commission, Northwest Cherries, Metropolitan Market and Gene Juarez Salons & Spas.
Her term on the board of NARAL Washington helped raise thousands of dollars for the non-profit organization, and her three years volunteering with the University District Food Bank helped to publicize their capital campaign and raise funds for the construction of their new food bank. She currently serves on the board of the Seattle Neighborhood Farmers Markets and loves to shop at the University District location. Lauren resides in North Seattle with her husband Josh and their two young kids Leo and Mila. They love venturing out to Seattle’s many parks, going to Woodland Park Zoo, and exploring the city’s vibrant and ever-changing food scene.